numbers that speak.
Across Abu Dhabi, Singapore, and Monaco — consistently outperforming every comparable experience on the F1 calendar.
the franchise that
owns the night.
years defining F1 nightlife — the original and still unrivalled.
global circuits — Monaco, Singapore, Abu Dhabi, Las Vegas.
distribution network — luxury travel, concierge, F1 agencies, Edge Global.
forward operations — minimising third-party costs and hiring overhead.
three cities. one standard.
who we work with.
Properties looking to create their own signature nightlife experience during F1 weekends — leveraging Amber's proven concept, brand equity, and operational playbook.
Promoters ready to elevate their own concept with an established F1 brand — or launch something entirely new under the Amber umbrella.
Teams and hospitality operators seeking the definitive after-dark extension of the race weekend experience.
what you get.
A licensing and development fee unlocks the full Amber Lounge engine — from concept to execution.
- ●Event concept development and creative direction
- ●Site planning and venue design guidelines
- ●Brand pack — messaging, positioning, visual identity
- ●Business development assistance and market strategy
- ●Amber's unique distribution channels activated
- ●Luxury travel concierge networks
- ●F1-related travel agencies and hospitality partners
- ●In-house sales team and Edge Global Distribution Network — one of the largest distributors and resellers of paddock passes
- ●Weekend support — a team of 2–3 fly in for execution
- ●Coordination, creative design, and event management
- ●AI-forward operations — reducing costly third-party engagements
- ●No need for separate sales and marketing team hires
